Vice President, Marketing

HHM Hotels

Philadelphia, PA

posted November 16, 2024

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Opportunity: Vice President of Marketing

HHM Hotels is a leading hotel management and investment company with a portfolio of over 240 hotels and resorts spanning North America. We take pride in operating over 50 independent luxury and lifestyle hotels as well as premium branded hotels in urban and resort markets for sophisticated investors, including private equity firms, publicly traded companies, and family office investors.

Echelon Luxury & Lifestyle focuses on exceptional brand experiences that drive results. HHM Hotels management operations offer several specializations for its owners, including a luxury and lifestyle group, Echelon. HHM Hotels’ deep industry knowledge of luxury and lifestyle properties offers a different perspective and a forward-thinking approach.

Based in our Philadelphia headquarters and reporting to the Chief Operating Officer (COO), the VP of Marketing will lead a team of talented specialist in the development and execution of strategic marketing plans to maximize revenues through direct sales, marketing, e-Commerce channels, public relations, and community partnerships. The VP of Marketing will serve as a key strategic partner to HHM Hotels’ commercial team alongside business leaders in Sales, Revenue Management, Distribution, and E-Commerce.

Your Focuses

Serve as partners to HHM Hotels business leaders and diverse institutional ownership partners on brand positioning, repositioning, and launches.
Drive overall digital marketing strategies of Echelon Luxury & Lifestyle including search engine optimization (SEO), search engine marketing (SEM), and social presence (social reputation and social media).
Create distribution strategy and annual plans to maximize online revenue and profitability across independent and branded hotels.
Maintain clear communication with regional operations leaders, vendors, clients, partners (e.g., restaurants and bars), and more.
Analyze and report monthly digital performance metrics and broader hotel performance data to stakeholders.
Support Sales and Revenue Management regarding promotional and tactical marketing, e-Tools, and electronic media.
For all independent hotels, identify, develop, and evaluate marketing strategy, based on knowledge of hotel objectives and market characteristics. On branded hotels, guide the marketing plans aligned with the brand voice and guest journey.
Prepare and maintain a current annual marketing plan with measurable and specific initiatives detailed to maintain and grow each business segment.
Establish and maintain effective working relationships with agencies and media representatives and use these relationships to develop new business opportunities.
Act as liaison with public relations vendor to develop press releases, prepare information for media kits, and other public relations issues.
Evaluate advertising and promotion partners and programs for compatibility with public relations efforts.
Direct the hiring, training, or performance evaluations of marketing team in the office and regionally across North America.
Facilitate national, regional and property specific partnerships and collaborations to enhance hotel and collection positioning.
Perform other duties as requested by management.

Your Background

Bachelor’s degree in marketing or similar field preferred.
5+ years senior level experience in marketing in the hospitality industry.
Strong understanding of traditional and online marketing strategies and tools.
Firm grasp of website management required.

Work Environment and Context

While mostly be in the Philadelphia Corporate Office, work schedule varies and may include occasionally working on holidays, weekends.
Required to sit for extended periods, lift up to 10 pounds, bend, reach, use hands and fingers to operate keyboard, see speak and hear.
Moderate travel between hotel and client’s locations required.

HHM Hotels Benefits and Perks