Director of Communications

The Joule

Dallas, TX

posted September 21, 2023

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Opportunity:  Director of Communications

We are looking for a Director who will oversee, develop and execute a strategic PR and communications plan that increases awareness and positive perception of the hotel, its restaurants, residences, services and personnel. This person will have strong leadership, interpersonal and analytical skills.  Is able to prioritize and adapt to the changing needs of the operation, and can evidence having a solid work ethic, good business acumen and a passion for service. 

Essential Job Functions

  • Is proactive and creative in identifying and developing integrated communications, programming and social media programs which capitalize on unique and newsworthy market opportunities as well as leveraging unexpected opportunities as they arise.
  • Engages in media and community relations by actively managing professional relationships with local and regional media and community leaders that will benefit the hotel and company as a whole. Includes hosting media, assisting with photo shoots and supporting social public relations.  Acts as hotel spokesperson where appropriate.
  • Understands Hotel’s marketplace; well-informed of market trends; and implements change as dictated by market requirements.
  • Leads marketing and communications conversations with department heads and liaises with the hotel’s business leaders on programming recommendations that ensure market relevancy.
  • Creates partnerships with local brands and businesses that align to the hotel’s positioning.
  • Ensures the property’s brand identity is carried through all communications.
  • Collaborates with key internal and external stakeholders, third-parties and agencies to accomplish objectives.
  • Plays a key role in reputation management; acts as a strategic communications advisor to management by keeping track of public attitudes, flagging possible consequences of prospective decisions, developing key messages and managing issues and crisis communications.
  • Uses a strategic approach in overseeing the Hotel’s community relations, CSR initiatives, internal communications and other activities specific to the Hotel and its VIP guests.
  • Develop, manage and monitor the Hotel’s social media channel strategy adhering to corporate guidelines.
  • Work with HHM’s corporate eCommerce team to identify and execute paid social media campaigns to engage both global staying guests and local audiences for F&B and Spa
  • Plan, organize and oversee all photography and videography sessions in coordination with corporate Marketing Director for the hotel to ensure the right assets are in place for media, digital and collateral use. These include major collateral photography, food and beverage shots and press release photos.
  • Plan regular contact with past guests through email marketing and CRM tools in coordination with corporate Marketing Director and corporate eCommerce.
  • Ensures the hotel’s web presence (websites, microsites, tactical landing pages, etc.) is up-to-date and aligned with the Hotel’s positioning and business objectives.
  • Works with Sales leaders to develop awareness campaigns and sales materials.
  • Follow sustainability guidelines and practices related to HHM’s EarthView program.

Position Requirements

  • A minimum of five years’ experience as a director or manager of public relations
  • Prior experience in a mixed-use residential hotel is preferred.
  • A university degree in journalism or communications or equivalent experience in public relations or journalism
  • Strong and effective interpersonal skills
  • Proven relationships with media, community and business contacts that have delivered demonstrable results, and the personality to maximize these contacts
  • Excellent communications skills (verbal and written), a strong sense of quality and a creative mind set
  • A self-starter that can multitask and prioritize
  • Proficiency in leveraging social media networks and related monitoring tools
  • The ability to create newsworthy events, develop story ideas and follow through with pitch leads

Work Environment and Context

  • Work schedule varies and may include working on holidays, and weekends.
  • Requires standing for extended periods, walking, pushing and pulling, reaching, bending, squatting, kneeling, lifting up to 20 pounds and use of cleaning chemicals.

What We Believe

People Are Our Capability – Hearts That Serve – Only Excellence – Stay Nimble - Own It

About Us

The Joule is a revitalized 1920s neo-Gothic landmark building set in the heart of Dallas’ central business district. With dramatic art installations, unique retail boutiques, a world-class spa, clever design, award-winning food and drinks and some of the best service in town, The Joule is seen as the city’s cultural epicenter. Adjacent to the Dallas Arts District and the flagship Neiman Marcus, the hotel is perfectly positioned when guests finally do venture out of the hotel’s communal embrace.

HHM Hotels is proud to be an equal-opportunity employer. We do not discriminate on the basis of race, color, gender, gender identity, sexual orientation, marital status, pregnancy, national origin, ancestry, age, religion, disability, veteran status, genetic information, citizenship status, or any other group protected by law.

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